Transforming the African Retail Market
Reinventing the distribution business
The African Retail Market
The African market is informal, fragmented and expensive to service, making it the perfect place for middle men to take advantage of small businesses
Green Lion solves this problem by providing a decentralized distribution that services small shop owners, delivering goods, providing financing, helping them grow and improving their businesses
Points of distribution
Through data analysis, we reveal market trends and purchasing habits
LAST MILE DISTRIBUTION
Through our fleet we distribute the goods daily directly to the shops
Data Driven Decisions
Through data management and an efficient understanding of the products’ performance in the market, Green Lion obtains real and actionable intel, which manufacturers and retailers can use to improve their route to market strategy
big data
Through data analysis, we reveal market trends and purchasing habits which help you determine the products that best suit the market
visualize Result
Understand all aspects of your product’s performance with real-time accurate data, analysis, and intelligence our network provides
Creating Value
Green Lion’s control over the supply value chain, from import to last mile delivery, enables the retailers to access local and international high quality products, while providing the supplier with valuable market intel
first hand knowledge
Our local commercial team and well established structure is ideally placed to obtain valuable market insight
Decentralised Structure
We are able to deliver daily to hundreds of retailers through our decentralized distribution point structure
QUALITY Portfolio
We work with leading brands and deliver only the best high quality products
Cost Efficient
Less intermediaries means we can provide products to our retailers at a lower price
Bottom-Up Approach
We empower retailers with key information and help them better manage their business and improve their profitability
Feedback
We provide constant communication through periodic reporting of the information you need to know
An Enthusiastic Team
ENRIQUE MORENO DE LA COVA
Finance Director
Enrique has a background in finance and data analytics, having worked in multinational companies such as Abengoa and Forsa Energy. Two years ago he decided to make the leap to Africa, moving to Ghana to lead the financial department of Green Lion
JORGE DE ROJAS
Managing Director
With a MSc. in industrial engineering, Jorge had worked designing and executing mobile apps for the solar retail business before arriving to Africa. He has been living in Ghana for two years and is focused on the supervision and control of Green Lion’s activities
MIGUEL DE ROJAS
Commercial Director
With more than 14 years of experience in the African market and 4 living in Ghana, Miguel has a great network of contacts in several countries and a deep knowledge of the retail business in the continent. He has been leading the commercial department of Green Lion