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Transforming the African Retail Market

Reinventing the distribution business 

The African Retail Market

The African market is informal, fragmented and expensive to service, making it the perfect place for middle men to take advantage of small businesses

Green Lion solves this problem by providing a decentralized distribution that services small shop owners, delivering goods, providing financing, helping them grow and improving their businesses

Points of distribution

Through data analysis, we reveal market trends and purchasing habits 

LAST MILE DISTRIBUTION

Through our fleet we distribute the goods daily directly to the shops

Data Driven Decisions

Through data management and an efficient understanding of the products’ performance in the market, Green Lion obtains real and actionable intel, which manufacturers and retailers can use to improve their route to market strategy

big data

Through data analysis, we reveal market trends and purchasing habits which help you determine the products that best suit the market

visualize Result

Understand all aspects of your product’s performance with real-time accurate data, analysis, and intelligence our network provides

Creating Value

Green Lion’s control over the supply value chain, from import to last mile delivery, enables the retailers to access local and international high quality products, while providing the supplier with valuable market intel

first hand knowledge

Our local commercial team and well established structure is ideally placed to obtain valuable market insight

Decentralised Structure

We are able to deliver daily to hundreds of retailers through our decentralized distribution point structure

QUALITY Portfolio

We work with leading brands and deliver only the best high quality products

Cost Efficient

Less intermediaries means we can provide products to our retailers at a lower price

Bottom-Up Approach

We empower retailers with key information and help them better manage their business and improve their profitability

Feedback

We provide constant communication through periodic reporting of the information you need to know

An Enthusiastic Team

ENRIQUE MORENO DE LA COVA

ENRIQUE MORENO DE LA COVA

Finance Director

Enrique has a background in finance and data analytics, having worked in multinational companies such as Abengoa and Forsa Energy. Two years ago he decided to make the leap to Africa, moving to Ghana to lead the financial department of Green Lion

JORGE DE ROJAS

JORGE DE ROJAS

Managing Director

With a MSc. in industrial engineering, Jorge had worked designing and executing mobile apps for the solar retail business before arriving to Africa. He has been living in Ghana for two years and is focused on the supervision and control of Green Lion’s activities

MIGUEL DE ROJAS

MIGUEL DE ROJAS

Commercial Director

With more than 14 years of experience in the African market and 4 living in Ghana, Miguel has a great network of contacts in several countries and a deep knowledge of the retail business in the  continent. He has been leading the commercial department of Green Lion

Interested? Please fill out the form

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info@greenlion.africa

+233 55 818 1264

Accra, Ghana